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KentMcCormack Blog

3 Easy Ways to Keep Your Content Fresh

ideas for content

We often feature great creative marketing concepts because I revere the brilliance of truly good entertainment that drives revenue. Coming up with the ideas to keep your social media content fresh, to find new ways of involving your members, to attract new customers to your business and to keep your staff motivated is a constant …
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3 Fail-Safe Posting Ideas for your Social Media

content-ideas

Keeping your content fresh and interesting is one of the biggest challenges in keeping your audience engaged, and growing it to a bigger audience. By now you should have your target market firmly in the forefront of your mind.  Here are 3 of the fail-safe posts to keep your content moving: 1. What are you …
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Final Step to Social Media Strategy Set Up

Social Media Strategy Set Up Final Step - Just get writing

All the steps are in place to make sure you: 1. Know your audience 2. Know your message 3. Know your resources 4. Know how to run the operations Now it’s time to get writing and posting. Herein lies a whole new world of wonderful new things you can sink your teeth into.  If you …
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Social Media Strategy Step 4

Social Media Strategy Step 4

We’ve already addressed these steps in your social media strategy: Define your target market Define your message Define your resources Now we’re moving on to setting up your operations. All great intentions end in no action if you don’t put in some systems to make sure things happen.  One of the key reasons that people …
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How to capitalise on newsworthy content

How to capitalise on a great news story

When Adam Scott won The Masters 2013 it was a fantastic opportunity not just for the golf industry of Australia but especially for our customer Sanctuary Cove Golf and Country Club because he’s a member there. The first questions we were asked at KentMcCormack Business Dynamics is,  “How can we capitalise on this fortunate event?” …
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How to build the perfect website Step 2

Website brief must establish intent

The first step to building a perfect website was to create the perfect brief.  The key component to creating a brilliant brief is to have clear intent. What’s your intent? In other words, what’s the purpose of the website? Why are you building it? What are you hoping to achieve?  Here’s some examples that might …
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Social Media Strategy Step 3

Social Media Strategy Step 3

We’ve already addressed these steps in your social media strategy: Define your target market Define your message Step 3 is all about setting your schedule based on your resources. When you’re planning your schedule there are a few key questions you need to answer realistically. How much time can I realistically put aside for my social …
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How to build the perfect website Step 1

What's a perfect website?

What perfect website? Truly there is no such thing because it’s any ever-changing animal.  However,  to get as close to it as possible to a perfect website write a perfect brief. Step 1: Write the perfect brief Yes the website needs to have a look and feel that reflects your brand, but that’s about all …
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Social Media Strategy Step 2

Social Media Strategy Step 2

We’ve started the steps on how to design and implement a social media strategy.  Step 1 was Define your target market. Step 2 is Define your message This step is all about making sure that you have a consistent message throughout your social media.  This also includes your website and email marketing.  The messages should …
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Social Media Strategy Step 1

Social Media Strategy Step 1

We’ve been talking about practising what you preach, and KentMcCormack Business Dynamics is passing on to you how we’re stepping through our own social media strategy. Today I’m about to start the next month’s editorial. I need to make sure that what I’m writing is interesting and informative and says who we are. Even more …
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