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Why consistency is important

Yes it definitely has been too long since I wrote a blog post. Each time I've thought about doing one recently I've reminded myself that I am not practicing what I preach. Consistency. Consistency. Consistency.

There are a lot of reasons for this:

  1. Trust
  2. Branding
  3. Ranking
  4. Good business practice


When you're creating an online persona people get to know you by being in contact with you regularly. You can tell your mates on the phone that you haven't been in contact for a while because of this that and the other and if it's a good story, you back it up with a good visit then you're normally forgiven. In the online world, a trust once broken is rarely forgiven. Here's a few marketing things you should do regularly to maintain consistency:

  • Blog - if you've got one do it regularly. Whether that's monthly, fortnightly or more often make it the same.
  • Email - keep in touch with your email marketing database on a regular basis. Yes monthly is a pretty good option for keeping up the consistency.
  • Post - this has to be regular to maintain momentum.  We recommend a minimum of 3 times weekly and more often if you've got good stuff to tell.


Branding is not just about your logo. Branding is in everything that you do. The name of your business (sounds insane but people use different versions all the time), the type of language style you use, the fonts, the stock, the image quality - everything. Keep it consistent so the message gets across.


You need to be consistent for google to like you. Enough said.

Good business practice

It's really important to keep up the above practices regularly because it keeps you in check about what you're doing now and where you want to be.  Telling people what you're doing is almost just as important for you as it is for them. Otherwise you get too caught up in the day to day motions of your business and forget about why you're doing it and whether you really should be.


About Robyn Fae McCormack

Robyn is a marketing consultant with over 8 years sales and marketing experience in the Sporting Clubs and Software markets with additional sales experience in Finance. She is one of those unique gems that have the ability to do both Sales and Marketing and enjoys sharing her knowledge through the KentMcCormack blog.

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